Last week I met with the director of my master’s capstone project (if you don’t know, this website is the said project), and as is predictable during these meetings in graduate school, I came out of it with a lot more work to do.
While the director said my blog is good, the critique was that it was not frequent enough and that my topic was not as focused as it could be. Many of my entries end up turning into journal pieces rather than academic blog posts about the Communication discipline. While incorporating personal experiences is certainly acceptable and adds credibility to my posts, I need to have a more specific academic focus.
The viewer statistics of this blog tell us the majority of my current audience are people who seem to be doing research on communication concepts, such as college students who are currently in Communication classes and use my blog as a source for their papers/presentations. The goal is to increase the daily view count (the current average is about 60 views a day) and to do this by focusing on the audience that seems to be looking more for communication-related posts and less for personal stories from me.
Thus, starting now, the following changes will be in effect:
- Cleaner and more concise “Mission” and “About The Author” statements have been written to give the blog a more organized and focused structure.
- Blog posts will increase from one time a week to three times a week. I will strive to have a weekly “theme”, making sure that all three posts somehow relate to that theme. The three posts will vary in length and depth, and will be organized as shown below. The organization was based upon the online habits of most people during the North American work week.
Mondays: Longer post about a communication topic relating to the mission statement; same style as all the posts over the past year.
Wednesdays: Weekly communication theory / concept post; a very short post translating a specific communication theory / concept into terms everybody can understand.
Fridays: A “fun” post (video / photo / etc.) which will relate to the weekly theme.
I have thoroughly enjoyed working on this blog and plan to do so even after this project is completed (May 2012) by sharing my experiences in Turkey this summer and re-focusing the theme of the blog a bit, but for the next two months it will be very focused on specific communication topics, while still incorporating the “voice” and writing style I have used thus far!
I invite any comments and suggestions you have for me, and as always, I am happy to accept guest posts if you feel like writing something or contributing to a piece! Blogs are by their nature public, so I am happy to incorporate other voices.
See you next Monday for the first official “theme week”!